Pitchfork, formerly known as Pitchfork Media, is a Chicago, United States-based online music magazine devoted to music journalism, news, album reviews, and feature stories. Founded in 1995 by Ryan Schreiber, who was working in a record store at the time, the magazine developed a reputation for its extensive focus on independent music, but it has since expanded with a variety of coverage on both indie and popular music artists.
The site generally concentrates on new music, but Pitchfork journalists have also reviewed reissued albums and box sets. The site has also published “best-of” lists – such as the best albums of the 1970s, 1980s and 1990s, and the best songs of the 1960s – as well as annual features detailing the best albums and tracks of each year since 1999.
Source : Wikipedia